Direct Digital Game Gifting

Gifting digital games is often a clunky experience. Gamers find physical download cards an impersonal and undesirable alternative to a direct gift. The friction in the gifting process on some major platforms prevents many potential purchases, as users are unwilling to use the cumbersome methods currently available.

A feature integrated directly into digital game storefronts would solve this. It would allow users to easily purchase a game and send it directly to a friend's account. This seamless process, possibly with a personalized message, removes the need for physical cards or awkward code exchanges, boosting sales and user satisfaction.