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People are increasingly distrustful of major tech platforms due to invasive data collection and exploitative business practices. They seek services that respect their privacy and offer fair conditions, feeling powerless against the current surveillance-driven digital economy.
Developing a suite of ethical technology tools provides a direct solution. This includes privacy-focused software like encrypted messengers and ad-free search engines, as well as creating alternative platforms, such as worker-owned gig economy apps or social networks with transparent, user-centric data policies, empowering users and workers.