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Consumers exploring the growing non-alcoholic (NA) beer market face a dilemma: the desire to try new, often premium, brands is hindered by the cost and commitment of buying a full pack. This hesitation limits discovery and can lead to missed sales opportunities for producers.
A 'build your own' sampler pack service, available both in retail stores and online, solves this. It allows customers to select individual cans or bottles from various brands to create a custom tasting flight, lowering the barrier to entry and encouraging experimentation in this booming category.