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Small home service businesses like plumbing and HVAC lose significant money, time, and fuel on fake service calls booked by competitors for deceptive market research. This ties up valuable resources and directly harms profitability, leaving owners vulnerable to unethical tactics.
To combat this, businesses can implement a mandatory service call fee to discourage fake appointments, often deducting it from the final bill if hired. A more proactive solution is a subscription model with recurring revenue for regular maintenance, building customer loyalty and predictable income.