Fitness for Founders

Entrepreneurs and self-employed professionals often sacrifice their health for their business, working long hours that leave no time or energy for exercise. This leads to burnout and diminished productivity, creating a vicious cycle where their physical well-being, a critical asset, is neglected.

The opportunity is in fitness solutions tailored for this time-poor demographic. This includes short, high-efficiency home/office workouts and 'exercise snacking' protocols. A key angle is reframing exercise as a productivity tool, combining physical activity like walking or rowing with business tasks like problem-solving or listening to podcasts, making fitness an integral part of the workday.