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Gig economy workers often feel isolated and burnt out, lacking the community and support systems of traditional employment. This 'atomised' state makes navigating finances, benefits, and career growth difficult, leading to a feeling of professional meaninglessness.
A support platform can serve as a digital guild for these professionals. It would offer a community for peer support, tools for financial and legal management, and leverage collective buying power for affordable benefits, restoring a sense of stability and purpose to their work.