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Online activists are often criticized for not backing their words with financial support, creating a gap between awareness and real-world impact. This disconnect stems from a lack of trust in charities and the perceived low impact of small donations.
A platform can solve this by verifying non-profits and enabling seamless micro-donations directly from social media feeds. It would provide transparent impact tracking and gamify giving through public leaderboards and challenges, effectively converting online advocacy into measurable financial contributions and holding users accountable.