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Users are increasingly wary of 'free' digital tools, fearing an inevitable switch to costly subscriptions and a decline in quality. This common 'bait-and-switch' model erodes trust, making people hesitant to adopt new platforms for fear of being locked into a system that will eventually exploit them.
An opportunity exists for services built on transparency. This means offering clear, stable pricing from the start, avoiding the freemium trap. By guaranteeing long-term quality and respecting users, a brand can attract customers alienated by predatory business models and vendor lock-in tactics.