Fashion Pull & Rental Platform

Small fashion and accessory businesses often face 'wardrobing,' where customers buy items for short-term use, like photoshoots, and then return them worn for a full refund. This practice leads to financial losses from unsellable used inventory and fraudulent chargebacks when returns are rightfully denied, creating a significant risk for merchants.

A dedicated B2B platform connects brands with stylists and other creative professionals for official short-term rentals. Brands can list items, set rental fees and security deposits, while stylists get legitimate access to inventory. The service formalizes the 'pulling' process with contracts and managed payments, turning a costly problem into a secure revenue stream.