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Physical casinos face declining foot traffic due to unpredictable travel trends, yet need to increase revenue. Their primary challenge is maximizing the spending of each visitor without sophisticated, real-time tools to understand and influence player behavior on the casino floor.
A B2B data analytics platform can solve this by integrating with existing casino management systems. It uses machine learning to analyze player tracking data, providing actionable insights on floor layout optimization, dynamic table minimums, and personalized real-time promotions to increase player lifetime value and spend-per-visit.