Financial Wellness for All

Many people with low or fluctuating incomes feel alienated by traditional financial advice that focuses on cutting minor luxuries. They struggle with complex systems, unstable work, and a lack of tools designed for their reality, leading to financial anxiety and exclusion from long-term planning.

A financial wellness app designed for this demographic. It would offer features like realistic micro-savings, guidance on accessing government benefits, income smoothing tools for gig workers, and practical financial education. This provides accessible, empathetic support to build financial resilience and navigate a complex system without condescending advice.